Luisterrust: from idea to launch in 3 months
Meditation-app specifically to manage anxiety and panic off to a warm start with 700+ users at launch
Wouter Manders, founder of Luisterrust, has been helping people with feelings of anxiety or panic for quite a while now. He already helped hundreds of people to recover from their anxiety and panic symptoms using his Free of Anxiety Method. However, to make recovery permanent, you have to keep working on managing your feelings. That's why Wouter asked us to develop a meditation app specifically geared towards this target group.
users at launch
meditations in the app
test users during development
Naturally, it's important for the meditation app to feel comfortable and soothing. That's why we put extra effort into designing an aesthetic app. We worked iteratively: that means we continuously improved the designs by testing them with users and taking their feedback into account in the next iteration of the designs. The end result is an app which is not only functional, but also has a marvellous design.
A good collaboration is the basis for good results. We worked closely with the team of Luisterrust during each phase of the Luisterrust development process. In an intensive kick-off workshop we decided together which functionalities were to be included in the first version of the app. Then we got to work: every two weeks we showed our progress and together we used those sub-deliveries to adjust our trajectory towards a successful launch. This way, the app only got better during the development process!
By promoting the app already during development, Luisterrust was able to create a waiting list of interested users. That way, we could also test with a small group of test users, in order to polish the app even more before the big launch. And when the real launch was there, hundreds of users joined right away.
For the past months I got to work with Dutch Coding Company on Luisterrust: the Dutch meditation app for feelings of anxiety and panic. There was an excellent collaboration between us and we were guided from the first idea all the way to the final app. A professional party who'll turn your idea into a success.
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