A completely renewed app brings in more participants
A lasting memory of the pregnancy, and of taking part in Moeders voor Moeders.
The completely renewed Moeders voor Moeders app helps pregnant women record their pregnancy and carry that memory with them forever. With a pregnancy diary, a growth tracker that follows the baby's development week by week, and a flip book that lets participants capture their growing belly.
The app is also the way to join the donation programme of Moeders voor Moeders, part of Aspen API (Active Pharmaceutical Ingredients). Participants donate urine between the 6th and 16th week of pregnancy, from which Aspen extracts the pregnancy hormone hCG as a raw material for fertility medication.
In partnership with Brandpulse, we completely renewed the Moeders voor Moeders app. The app is technically future-proof again and the branding has been fully refreshed. Besides everything needed to take part in the donation programme, the app offers a pregnancy diary, handy checklists and a flip book.
Everything around collecting the bottles can be arranged in the app. Participants can schedule a pick-up themselves, follow the courier's route and send a message if the bottles are out of sight, for example.
The app offers plenty of nice and useful extras for during the pregnancy: a diary, handy checklists with everything to keep in mind, and a flip book to look back on how your belly grew.
We worked with Brandpulse on the design. Based on the marketing data, they determined the most important features. We also built the new app on the existing Selligent back end.
The excellent collaboration with Brandpulse allowed us to clearly define the scope of the project in advance. This enabled us to make an accurate estimate and planning. And we delivered on that!
Live within the 3 month deadline
Development within the set budget
Not a single error in the first 2 weeks after launch
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